Privacy Policy

Effective Date: August 5, 2026

Your privacy is important to us. This Privacy Policy explains how personal information is collected, used, disclosed, and protected in connection with this website and our electronic communications, including SMS/text messaging.

This Privacy Policy applies to information collected through this website and through our SMS/text messaging program. It does not apply to personal information collected offline in connection with dental treatment or when you visit or communicate directly with one of our dental offices, which may be subject to separate privacy practices and legal requirements.

By using this website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will collect, use, and disclose personal information with your consent.

Information We Collect

We may collect personal information that you voluntarily provide to us through the website, including information such as:

Your name
Email address
Telephone or mobile phone number
Information submitted through website forms
Communication preferences
SMS/text messaging consent

Please do not provide sensitive medical or health information through general website forms unless specifically requested through a secure method provided by our office.

Automatically Collected Information

When you access our website, we may automatically collect certain information through web server logs, cookies, analytics tools, and similar technologies.

This information may include:

The IP address associated with the computer or device used to access our website
The dates and times you access the website
Pages visited and the amount of time spent on those pages
Device, browser, and operating system information
Search terms or links that brought you to our website
Referring and exit websites
General website usage and interaction information

We use this information to analyze website trends, administer and improve our website, understand how visitors use the website, maintain website security, and improve the overall user experience.

Cookies

We may use cookies and similar technologies to remember information about your activities and preferences on our website and to provide a more customized experience.

Cookies are small pieces of information stored on your computer or device. You may configure your browser to block cookies or notify you when a cookie is being set. If you choose to block cookies, certain features or functionality of the website may not function properly.

How We Use Personal Information

We may use personal information collected through the website to:

Respond to inquiries and requests
Communicate with you regarding our services
Provide appointment, service, or administrative communications
Operate and improve our website
Understand website usage and visitor preferences
Maintain the security and functionality of our website
Provide communications you have specifically requested or consented to receive
Send SMS/text messages where you have provided consent
Send promotional or informational communications where permitted by law and based on your communication preferences

SMS/Text Messaging

If you voluntarily opt in to receive SMS/text messages from us, we may collect your mobile phone number and a record of your consent.

Depending on the type of communications you have agreed to receive, SMS messages may include appointment reminders, scheduling communications, service-related notifications, practice updates, follow-up communications, or promotional messages.

SMS consent is voluntary and is not a condition of purchasing a product, receiving treatment, or obtaining services from us.

Message frequency may vary depending on the nature of your relationship with our practice and the communications you have requested.

Message and data rates may apply.

You may opt out of SMS/text messages at any time by replying STOP to a message. After opting out, you may receive a confirmation message indicating that you have been unsubscribed.

For assistance with SMS/text messaging, reply HELP or contact our office using the contact information provided below.

Consent to receive SMS messages applies only to the specific communications for which you provided consent. We will not use your SMS consent to authorize unrelated categories of messaging without obtaining any additional consent that may be required.

SMS Privacy and Non-Sharing

We take the privacy of mobile information and SMS consent seriously.

We do not sell, rent, transfer, share, or otherwise provide your SMS opt-in consent to third parties or affiliates for their own marketing or promotional purposes.

We do not share your mobile phone number or SMS opt-in information with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be sold, rented, or transferred to third parties.

Your mobile information will only be used in connection with the communications and services you have requested or as otherwise permitted or required by law.

Sharing of Personal Information

We do not sell personal information collected through this website.

We may disclose personal information where reasonably necessary to operate our website, provide services requested by you, protect our legal rights or legitimate interests, prevent fraud or misuse, or comply with applicable laws and legal obligations.

We may also disclose personal information where permitted or required by law, including in response to a subpoena, court order, regulatory request, or other lawful process.

For clarity, the foregoing does not permit the sale, rental, or transfer of SMS opt-in consent or the sharing of mobile phone numbers or messaging consent with third parties or affiliates for their own marketing or promotional purposes.

Links to Third-Party Websites

This website may contain links to third-party websites, including third-party social media platforms, for your convenience and reference.

These third-party websites are not governed by this Privacy Policy. We are not responsible for and have no control over the privacy, security, or personal information handling practices of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

Consent and Your Choices

Where we rely on consent to collect, use, or disclose personal information, you may withdraw your consent at any time, subject to contractual or legal restrictions and reasonable notice.

If you withdraw consent for certain uses or disclosures, we may be unable to provide certain features or services.

Withdrawing consent for SMS/text messaging does not affect your ability to receive dental care or other services from our practice.

To withdraw consent specifically for SMS communications, reply STOP to any SMS message from us.

Data Security and Safeguards

We take reasonable physical, administrative, electronic, and procedural measures appropriate to the sensitivity of the personal information in our custody or control.

These safeguards are intended to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, alteration, or modification.

However, no electronic transmission, website, storage system, or security measure can guarantee complete security. Accordingly, we cannot guarantee that information will remain secure in all circumstances.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with applicable legal and regulatory requirements, resolve disputes, and enforce our agreements.

Changes to This Privacy Policy

We may update or revise this Privacy Policy from time to time to reflect changes to our practices, technology, services, or legal requirements.

When changes are made, the updated Privacy Policy will be posted on this website with a revised effective date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact:

Dr. Ketan Mistry
103 Clair Rd E, A101
Guelph, ON N1L 0J7

Privacy-related inquiries may be directed by Dr. Ketan Mistry to the appropriate legal or privacy professional where necessary.